Journalists and online news sites owners have been advised to always bear in mind, mobile friendliness when putting content together.
A media strategist from the Development Communications (DEVCOMS) Network, Mr. Shola Fagorusi, gave the advice when delivering a paper titled, ‘Social Media Strategic Approaches To Promoting LPAY’ during a Life Planning for Adolescents and Youth (LPAY) sensitization workshop for journalists in Kaduna on Tuesday July 17, 2018.
Fagorusi also advised them to always research on the best time when their audience come online, to determine the right time when more people come online to read their content.
He explained that the Social Media represents the fifth estate of the realm and is on the rise and powerfully so.
“There is huge connection between the fourth and fifth estate,” he said.
The media strategist said that for the prediction that there would no longer be hard copy of newspapers by 2028, it was important to take advantage and grow online publications.
He informed that Smart phones have increased volume of information flow, but warned that it would take 57,000 years to read on the internet 24 hours, 7 days a week.
“Parents are no longer primary sources of information for children, the internet has taken over with N100 data, you can access any information you need.
” There are 97 million internet users in Nigeria. 15.5m smart phones with over 70 per cent of Nigerians access online information on their mobile phones average time spent online is four hours,” he informed. .
On the importance and the followership of social media, he said that Facebook has between 15 to 20 million active users in Nigeria, with 7.2 million daily visits.
“97 per cent of access done on mobile devices,” he stressed.
Through the help of infographics, he informed that Kaduna State has about 600,000 to 700,000 Facebook users, with 30 per cent women and 70 per cent men, out if which 55 per cent are single.
“Kaduna South has 69 per cent and Zaria has 11 per cent of Kaduna Facebook users.
For Twitter, about there are 7m active users in Nigeria. With trends from Kaduna, Lagos, Ibadan, Benin City, Kano, Lagos has its own trend.
“Active users between ages 20 – 29,” he said.
He said while targeting an audience, it is important to know where the higher percentage targeted is.
“For instance, when targeting women, Instagram which has 3.6m Nigerians with 40 per cent male and 60 per cent female is ideal,” he informed.
Other social media discussed include Whatsapp, which he said has 1.5bn daily users.
“It is the most popular messaging app in Africa.In Nigeria, it has possibly 40m users,” he said.