Media Practitioners Urged To Use Social Media In Promoting LPAY

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Judith Caleb while presenting her parents at the round table
Media practioners have been advised to take advantage of the growing influence  of the social media to help promote the Life Planning For Adolescents and Youth (LPAY), in view of its potentials  of a brighter future for the targeted groups.
A Kaduna based blogger,  Miss Judith Caleb expressed this while presenting a paper titled: ‘Practical Ways to Introducing Adolescents  and Youth to Reproductive Health Information’, with a focus on utilising the  social media at a one-day Media Round-table  in Laguna on Thursday  August  9, 2019..
She said threads on Twitter  can be used to deliver salient messages that can be life transforming.
“This can be done through sentences  that explain the target topic,  which others can connect to.  When you  use a thread,  use a harsh tag. You can turn stories to threads and put on social  media,” she said.
Miss Caleb explained  that because  most young people  are on Facebook especially  in Northern  Nigeria,  such messages can reach a wide audience.
“You can turn your  threads into  posts on Facebook  by removing  the harshtag.
“Videos are also very  important.  Everybody  wants  to watch,  nobody  wants to read anymore.  You can do short videos,  like  60 seconds that can also fit into Instagram,” she advised.
Speaking  further,  she said that “another thing we can do in Northern  Nigeria  is using a popular  topic like Almajiri. We can use it to talk about LPAY. And it would attract a lot of interest.
“Pictures can also be used.  When you  post something  with a picture  it is captivating,” she added.
The presenter advised that in view of the need for confidentiality  and anonymity,  youth and adolescents  can be encouraged  to open up on issues bothering  them through opening  up of communication  channels,  where they would not be seen,  but heard.
“We can make provisions for phone numbers where you can get feedback,  where those who  are going through  problems  can communicate  anonymously,  a lot of people  can go through  that to express  themselves, ” he said.
She charged the participants  to take advantage  of  designated world celebration days or youth day and other topics that are trending, by linking them to LPAY to get maximum impact.
“You can also use live videos for people to watch and learn,” she submitted.
The media round-table  was organized  by the Development Communications  Network (DEVCOMS) on behalf of the Nigerian  Urban Reproductive  Health Initiatives (NURHI).
Participants at the Media Round-table

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