Media Can Greatly Influence Choices Of Adolescents, Youth – Former KSMC MD

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Former Managing Director of Kaduna State Media Corporation, Tamani Yusuf, gave the charge, when presenting a paper titled: 'Role of Media As Advocates Addressing AYP to Make Right Choices' a One-day Media Executives, Reporters and Producers Meeting on Preventing Mother to Child Transmission (PMTCT) and Adolescents and Young Persons (AYP) Support in Kaduna State, organised by UNICEF and the National Orientation Agency (NOA) in Zaria on Friday, August 10, 2018.
There is need for the media to  influence  choices that Adolescents  and Young Persons  (AYPs) make through the  positive  programming  and news items.
Former Managing Director of Kaduna State Media Corporation,  Tamani Yusuf, gave the charge,  when presenting a paper titled: ‘Role of Media As Advocates Addressing AYP to Make Right Choices’ a One-day Media Executives, Reporters and Producers Meeting on Preventing Mother to Child Transmission (PMTCT) and Adolescents and Young Persons (AYP) Support in Kaduna State, organised by UNICEF and the National  Orientation  Agency (NOA) in Zaria on Friday, August 10, 2018.

“AYPs are influenced  greatly by what they see on television,  social media and what they hear on radio,” she said.
Speaking further,  she said that the media can serve as a big motivator for AYPs.
“Motivate AYPs to know  that if they can dream it,  they can achieve it.
“Raise public awareness on the importance  of parents making their children their friends,  so that their children can discuss openly with them.
“Parents  need to be connected to  their  children.  Encourage  parents to know  the type of friends their children/wards keep.
“Impact moral values  and morals education  so that the ago cannot be influenced  by peer pressure  to imbibe negative  habits.
“Parents need to inculcate  strong religious,  social and cultural  values.  Parents need to be good role models.  and inspire ayps to dream big,” she stressed.
She said that issues adolescents  struggle  with include depression,  school drop outs, peer pressure,  mood swings as a result  of hormonal  changes,  friendship,  coping with stress, teenage pregnancy and  anxiety.
“There is the need to share experiences with them so that they can tap into wisdom of other people who shared a similar challenge.”
Speaking  further,  she said that the media has a mandate to arm AYPs with values to help them stand against corruption and other issues.
“They need to  be guided on what is right in terms of justice,  patriotism, honesty, truth and good morals.
“AYPs should be encouraged  that in the face of obstacles,  they must not give up.
“Media  must encourage parents to teach AYPs right values,  how to spend their  time,  monitoring their smart phones,  how many hours they watch  television  and how they use their computers.
“Parents must teach AYPs to be well disciplined  at home and in school knowing  what he/she is supposed  to do at every point in time,” she added.
Yusuf charged the media to initiate  programmes on dangers of drug abuse,  HIV and other issues as well as develop jingles in different  languages.

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