By KATO P. LADAN, Kaduna
In its bid at ensuring that its sensitization programme reaches a larger part of Kaduna State’s eight million population, the Partnership to Engage, Reform and Learn (PERL) Engage Citizens Pillar (ECP) is exploring other ways outside the traditional media.
Istifanus Akau speaking on behalf of ECP-PERL Kaduna, expressed this on Tuesday October 16, at Reflection Session With Media on Agreed Action Points on Social Media Integration into Traditional Media Programming in a meeting held in Kaduna.
In a presentation, he said that there was need for media practitioners to track conversations on social media and share such content to reach a wider audience.
“Through the use of the traditional media, only a small percentage of the approximately eight million population of Kaduna Citizens are reached.
“Through the Social Media, you can reach more through tweets and posts on other platform like Facebook,” he advised.
He charged them to make optimal use of the social media to reach a wider audience, especially places that conventional media cannot reach.
Akau said that it was important for media practitioners to work hand,in-hand with community champions in bringing to the fore happenings in their individual communities.
He therefore, assured of bringing such useful community champions to an interface with the ECP team or some representatives from the group.
Objectives of the meeting included to assess and review the level implementation of agreed action points on Social Media integration into traditional media programming.
“To broaden media engagement and debate on service delivery issues, state plans, policies and budgets for service delivery improvement.
“To ensure that the media stations/outfits are proactively engaging the electoral process/cycle.”