Lài Mohammed Says Nigeria Is Building Africa’s Biggest Free To Air TV Platform

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    By AUSTIN OWOICHO, Abuja

    Nigeria is building what will be Africa’s biggest and most lucrative
    Free To Air Television platform, with the ongoing transition from
    analogue to digital television in the country, the Minister of
    Information and Culture, Alhaji Lai Mohammed, has said.

    This was contained in a statement signed by his SA, Segun Adeyemi.
    ”With over 24 million TV households, and being the capital of African
    creativity in Music and Film, I am now more than
    convinced that we will also become the capital of Television in Africa
    within the next few years,” the Minister said at the launch of the
    digital television in Osogbo, Osun State, on Friday.

    He said everyone, including mobile phone companies, advertisers,
    content producers, electronic manufacturers, Nollywood and State
    Government, stands to benefit from the transition.

    Alhaji Mohammed said mobile phone companies should leverage on the set
    top boxes that give owners access to the free television channels to
    get data to the 24 million TV households in the country, adding:
    ”With the boxes we have introduced, your data can be taken into every
    home in Nigeria for use in consuming video.”

    He said the transition will also benefit advertisers, noting: ”We are
    finally going to be able to bring all those 180 million eyeballs to
    the doorsteps of your product, with the technology that will make it
    easier for you to target identified customers and make every Naira you
    spend on advertising worth its while.”

    The Minister said content producers will no longer pay to get their
    content aired, but will instead be paid, thanks to myriad of channels
    and a well-managed Audience Measurement System.

    He urged Electronics Manufacturers to, through the massive sale of
    television sets, decoders and dongles, provide jobs for Nigerians and
    become exporters of the appliances to the rest of Africa.

    ”To Nollywood, your movies can now be sold directly to all homes in
    Nigeria without the need of a VCD, DVD or even the Internet, using the
    DSO platform to market and sell films,” Alhaji Mohammed said, while
    also advising state governments to take advantage of the Digital
    Switch Over (DSO) platform to engage residents, disseminate
    information and for job creation in both the production and
    distribution sectors.

    With the DSO launch in Osogbo, Osun State, digital television has now
    been rolled out in five states and the Federal Capital Territory
    (FCT).

    The DSO was formally launched in Jos, Plateau State, in April 2016,
    followed by the FCT, Kwara, Kaduna and Enugu States.

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